It's been busy!

27 March 18

Posted at 7:12

At the end of a busy couple of weeks, I''ve almost finished shooting the Walktall flyer which goes out to customers on the 30th - the bad weather has been holding me back to get out and shoot a couple of last minute lifestyle images I need to get done, fingers crossed the weather starts turning sharpish. I'll be adding the final tweaks to the design over the coming days. Once I'm done with the flyer, I have a rack full of new SS18 products to get shot for the web, this should keep me out of mischief for a little while! 


In other news I may have one or two exciting little announcements to make in the coming weeks, once it's all 100% confirmed...!



20 March 18

Posted at 9:23

A new day, and another new website for me, a little confusing I know, but here's a tune to welcome you all along.

This site brings a fresh look and a fresh new approach to things (again) - I'll get round to explaining as I launch this!


Image Development

08 March 18

Posted at 7:19

Over time, it's possible for you to re-imagine images you've already shot. This first image, I shot around 6 weeks ago and I still really like it,although while coming up with ideas for a cover image for the the spring/summer 18 Walktall flyer, I liked it as a cover image, but felt it needed something extra. 

Asics Comutora - Black/White

So I decided to play with the image a little bit, I'm not totally convinced with how it turned out and in an ideal world I would have carried on developing the image further - but with the time constraints I have, I feel happy enough with the final outcome.

What do you think? In some ways I still prefer the original.



02 March 18

Posted at 7:41

Cropping is often an overlooked way of improving your images. It's a really quick and simple thing to do, and can really draw the viewers eye to your intended subject. I always provide shots with plenty of bleed (or extra background) for two main reasons:

- You have the flexibility to control your crop after your shoot. Have a play with different compositions within your frame, you may come across something that works better than you initially intended.

- When your imagery goes into artwork - this gives the artworker the flexibilty to move your subject around within the artwork and create space for copy or inset shots.

With the Beast from the east colliding with Storm Emma this week, we've been treated with lots of snow - so I took the opportunity to go and play in the snow with a pair of Moose - high-performance with Cosytex, from Cosyfeet. This shows a simple example of cropping and how it can help. Not only does it increase the size of my subject within the frame, I could have placed the shoes anywhere I liked while leaving it open to add copy for a homepage banner.