WALKTALL SPRING FLYER

26 February 18

Posted at 7:42

Not that you'd know it this week, with the beast from the east bringing snow and freezing temperatures to the UK, but we're heading quickly towards spring. Spring/Summer 18 deliveries are turning up daily in the warehouse at the moment and the backlog of new product to get online is steadily growing as my current focus is on the quarterly Walktall Flyer. Although, I don't see sandals and flip-flops being too popular with temperatures like they currently are.

I've been flat out in the studio and have been working on this formal spread with a mix of styles from a range of brands. Each shoe was shot under the same lighting conditions, especially important when looking for consistency on a spread like this. One of the challenges I faced with this spread, is that I'm supplied with shoes of varying size, some were a UK size 13 and some an 8. I have to be careful when shooting, that the big sizes don't look out of place against the small ones - which was one of the main reasons I chose to go with a layout like this.

I like to shoot still life group shots, but for various reasons, sometimes the situation won't allow it. If you're shooting products, take time to plan ahead before you start shooting. As a college lecturer once told me - fail to prepare, prepare to fail - and that goes for all aspects of life. 

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CREATING VERSATILE IMAGERY

15 February 18

Posted at 7:40

Creating imagery that will be flexible enough to cover all your needs is vital in retail. During a shoot, I always consider where the image will be used; is it a catalogue? A web banner? A header on an email campaign? An inset shot? There's a never ending list of places the same image could be used, that's why it's a very important point to consider. 

If an image is shot for specific dimensions, that's great - as it should work perfectly for it's intended use, but always make time to shoot some other angles, change your set slightly - so that you have some flexibily in your set of images from each shoot to fit a variety of uses. 

 

If you visit here regularly - you'll have seen a version of this shot used in an email last week. Although this is a bit of a cheat (as the background was just extended in photoshop) it's still a very versatile shot. The business has lots of stock of this particular Vans style - I can keep re-freshing this, by changing the position of the shoes and swapping backgrounds.

I'll be able to get a couple of seasons of use out of this shot, making it much more valuable than a shot I can use just once - it's a win, win situation!

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